Design Direction, Branding, Product Design, UI/UX, Creative Strategy, GTM
GifGab is a fast and intuitive utility app for creating animated, personalized GIFs on a square canvas, perfected for texting family and friends. Collaborating closely with Product, Engineering and Content Teams, I spearheaded the transformation of a low-performing “Stories” app, into a successful GIF-making tool that was nominated for Best New App in 2018, and continues to garner 5-Stars and organic growth. View in AppStore